Session Details
Simply put, investor relations (IR) is a strategic function focused on communicating information about a company to its investors. In practice, however, IR is anything but simple. IR integrates finance, communication, marketing, and securities law to give an accurate account of the companys affairs so that investors (and other stakeholders) can make informed decisions about investing in a company. In the resource sector, exploration companies also need to communicate complex technical information, often running IR programs on singularly small budgets. This critical course will give you the tools you need to develop an effective, strategic, and scalable investor relations program on a shoestring, boots-strapping budget. A key focus will be on creating and delivering easy to understand news releases and engaging presentations.
Top takeaways:
- A familiarity with strategic, effective investor relations and a practical, easy to use template for building an annual IR plan with budget
- How to assess IR outreach services, as well as how to determine which conferences to attend
- A basic understanding of capital markets and tips for engaging the street
- How to communicate technical information to a non-technical audience
- A guide to developing and delivery an engaging corporate presentation