The Media Partnership is a barter marketing exchange program between qualified print and digital media outlets and the PDAC. No money will be exchanged in the partnership.
In exchange for advertising in Media Partner printed, digital, and televised publications/shows (primarily between October and March each year), PDAC will provide the following to approved media partners, depending on the level of exposure given to PDAC:
- Logo and link on PDAC convention website
- Media Partner name listed in the digital PDAC Preliminary Program and Convention Program
- Media Partner logo listed on Media Partner on-site signage
- Media Stage opportunities (limited number of stages): Returning partners will have the first right of refusal. Partners must have employees present for the full duration of the convention.
- Table Top opportunities: Partners display materials during the convention (limited number of tables available). First right of refusal to returning partners. Employees must be present for the full duration of the convention.
- Publication distribution opportunities onsite during the convention: Partner offered either a physical literature bin to display their print publication and make it available to attendees for free (limited number of bins), or a QR Code on display linking to a free access copy of their digital publication. If they choose a physical literature bin, Media Partners will have to ship copies (at the partner’s expense) of their publication to display during the convention. If offered a QR code, the partner must provide a URL that does not require that users subscribe or login in order to be able to view the publication (PDAC to create the QR code).
- An official PDAC media partner icon for their use
- Opportunities to interview the PDAC President
Media Partners provide some or all of the following items (if applicable):
- Placement of PDAC-provided web banners on their website with a link to PDAC’s convention website
- Placement of PDAC-provided web banners in Media Partner e-newsletters
- Print advertisements in publications (full page, colour)
- Digital online advertisements
- Promote PDAC via social media channels
- Publish pre and/or post-show articles (press releases will be available to assist with editorial)
After the closing of the application process, PDAC will provide an agreement to applicants who have been approved for partnership. Once this agreement is approved by both parties, the PDAC will distribute the Media Partner icon and artwork. The media partner is to provide their logo (high resolution) which will be uploaded to the website upon signing of the agreement.
For more information, contact:
Alison Abbott Franklin
[email protected]
Applications for PDAC 2025 will be open from June 17 to August 26, 2024. Click here to apply.